Peel and reveal labels
Peel and reveal labels that unlock extra space on your packaging
When you’re short on space but rich in information, peel and reveal labels give you the best of both worlds. At Kingfisher Labels, we produce high‑quality peel and reveal (multi‑layer) labels that hide additional content beneath a clean, on‑brand top layer – so you can stay compliant, informative and visually striking all at once.
Peel and reveal labels work well alongside our Pharmaceutical Labels and Variable Data Labels services for dosage and batch information on the reverse layer.
What are peel-and-reveal labels?
Peel and reveal labels – sometimes called multi‑layer, booklet, extended content or sandwich labels – are clever constructions made up of two or more layers.
The top layer lifts or “peels” away to reveal extra printed information beneath, then can be resealed to keep everything neat and protected.
They’re ideal when you need to include large amounts of text, multiple languages, detailed instructions or promotional content on products where standard labels don’t offer enough space.
Why choose peel-and-reveal labels?
Maximise limited label space
Small containers, travel sizes and compact packs can’t always accommodate everything regulators and retailers require. Peel and reveal labels multiply your available print area without increasing the footprint of the label itself – perfect when every millimetre counts.
Include detailed, structured information
Use peel and reveal labels to add:
• Full ingredient lists and nutritional panels
• Multilingual translations for export markets
• Detailed directions for use and care instructions
• Safety warnings, hazard symbols and legal text
• Promotions, coupons, competitions or loyalty codes
All while keeping your front‑facing design clean, legible and on‑brand.
Enhance customer engagement
The interactive peel feature invites customers to explore. Use it to reveal recipes, tips, stories, competitions or QR codes that link to digital content – turning a functional label into a mini experience that deepens engagement with your brand.
Stay compliant without sacrificing design
Many sectors have strict labelling rules around safety, ingredients, allergens, instructions and traceability. Peel and reveal labels give you the extra real estate to include everything required in a clear, readable format, without overloading the visible front of pack.
Maintain a premium, on‑brand appearance.
Despite their complexity, peel-and-reveal labels can be engineered to look as sleek as a single‑layer label. We colour‑match to your brand, align typography and finishes, and ensure the opening mechanism is discreet yet intuitive.
Where peel and reveal labels work best
Pharmaceutical & healthcare products
Medicine bottles, medical devices and OTC healthcare products often require extensive text in multiple languages. Peel and reveal labels allow you to present dosing, contraindications, leaflets, barcodes and regulatory information in a compact, patient‑friendly format.
Cosmetics, beauty & personal care
Cosmetics and personal care items are typically minor, but the information isn’t. Use multi‑layer labels to separate front‑of‑pack branding from INCI ingredient lists, usage advice, warnings and translations – ideal for jars, bottles and tubes.
Food & beverage
When you need to include allergens, nutritional tables, recipes, serving suggestions or multiple languages on limited packaging space, peel and reveal labels let you do it all without cluttering the main design. Great for small bottles, pots, sachets and multipacks.
Chemicals & industrial products
Hazardous products must display detailed safety, handling and storage information. Peel and reveal constructions give you room for CLP/GHS symbols, precautionary statements, multi‑language instructions and emergency guidance in a robust, durable format.
Retail, promotional & campaign labels
Peel and reveal is perfect for on‑pack promotions – from instant wins and hidden codes to extended T&Cs and multi‑stage campaigns. You can keep the promotional hook visible while hiding the fine print or surprise content underneath.
Variable data & unique codes
Take advantage of the hidden layers by printing unique batch codes, serial numbers, QR codes or promotional codes inside the label.
Our variable data capabilities make it simple to produce thousands of unique peel-and-reveal labels in a single run.
How our peel-and-reveal labels are engineered
Custom sizes, shapes and constructions
Every peel and reveal project starts with your packaging. We design the label footprint and layer structure around your container, application method and information load – from simple two‑layer labels to more complex multi‑panel booklets.
Specialist materials & adhesives
Getting peel and reveal proper means balancing secure adhesion with easy opening and reliable reseal. We specify face materials, films and adhesives that suit your product’s environment – from chilled and frozen to oily, chemical or high‑touch applications.
Digital and flexographic print options
We produce peel-and-reveal labels using both our high‑quality digital presses and our flexographic lines. Digital printing is ideal for shorter runs, multiple variants and frequent text changes, while flexo is highly cost‑effective on larger volumes. We’ll recommend the best route for your brief.
Finishes that protect and enhance
Because peel-and-reveal labels are handled more, protection matters. We can add laminates and varnishes to guard against scuffing, moisture and chemicals, as well as decorative effects like spot varnish or foiling on the top layer to keep your shelf appeal high.
Need help & advice?
Speak to one of the Kingfisher Labels team experts?
Cost-effective peel and reveal solutions
Multi‑layer labels don’t have to mean multi‑layer costs. By choosing the right construction, print method and run length, we keep your unit pricing competitive while still giving you all the space and functionality you need. If you run several variants – for example, different languages, flavours or formulations – we can often optimise production by combining them cleverly in print, particularly when using digital technology.
Peel and Reveal Labels: Frequently Asked Questions
What are peel and reveal labels?
Peel and reveal labels, also called multi-layer, booklet, extended content or sandwich labels, are made up of two or more layers. The top layer peels away to reveal extra printed information beneath, then reseals to keep everything neat and protected.
When should I use peel and reveal labels?
When you need more information than a standard label can hold, such as full ingredient lists, nutritional panels, multilingual translations, directions for use, safety warnings or promotional codes. They are ideal for small containers and compact packs where every millimetre counts.
Can you print unique codes on peel and reveal labels?
Yes. We can print unique batch codes, serial numbers, QR codes or promotional codes inside the label, and produce thousands of unique peel and reveal labels in a single run.
Will the label still peel and reseal reliably on chilled, wet or oily products?
We specify face materials, films and adhesives to suit your product’s environment, from chilled and frozen to oily, chemical or high-touch applications. Every job is checked for adhesion, peel strength and reseal performance, and where necessary we test labels in chilled, wet or chemical environments.
Do you print peel and reveal labels digitally or flexographically?
Both. Digital printing is ideal for shorter runs, multiple variants and frequent text changes, while flexo is highly cost-effective on larger volumes. We’ll recommend the best route for your brief.
Are there more sustainable peel and reveal options?
Yes. We can advise on thinner materials to reduce resource use, and on constructions that align with your packaging and recycling goals. Printing regulatory or language changes digitally also avoids scrapping large volumes of pre-printed labels.
Our Label Printing Products
Sustainable options for peel-and-reveal labels
We can advise on more sustainable constructions for your peel and reveal projects, including thinner materials to reduce resource use, and combinations that align with your wider packaging and recycling goals.
By using digital printing for regulatory or language changes, you can also avoid scrapping large volumes of pre‑printed labels when information updates – helping you cut waste and improve your environmental footprint.
Our peel-and-reveal label process
Consultation & content planning
We begin by understanding what needs to go on your label – from mandatory content to marketing messages – and how your product will be used. From there, we recommend the most efficient peel and reveal structure and layout.
Artwork & technical setup
Peel and reveal labels demand precise artwork. Our pre‑press team will guide your designers or handle the layout for you, ensuring panels align, legibility is maintained, and opening instructions are clear.
Printing, laminating & converting
Your labels are then printed using the agreed technology, built up into their multi‑layer construction, laminated where required and die‑cut to shape. We calibrate carefully so the peel action is smooth and repeatable.
Quality control & testing
Every job undergoes stringent checks for registration, adhesion, peel strength, reseal performance and readability on every layer. Where necessary, we test labels in chilled, wet or chemical environments to verify performance.
Ongoing supply & reorders
We store your specifications and artwork so that repeat orders – or updated versions for new regulations or markets – are straightforward and consistent. For high‑usage lines, we can discuss call‑off schedules or stock management support.
Get your peel and reveal printing quote today
To speak to one of the Kingfisher Labels team, call 01454 321456 or click on the link below