Ever heard the expression ‘New Year, New Me’?
Obviously. But what about ‘New Year, New Labels’? The start of a new calendar year is a great time to up your marketing game by improving your labelling and packaging, sourcing some professionally printed self-adhesive labels.
In this blog, let’s explore the importance of labelling in marketing, and let’s discover why 2022 is the perfect time to finally get it right.
Creating a Packaging Marketing Strategy in 2022
When the clock strikes twelve on New Year’s Eve and another year begins, it’s a great chance to set personal resolutions and goals. It feels like something of a blank slate.
But what about business plans and goals? Isn’t the new year just as good a time to get these set up and start working towards them? We think so. There are a million different 2022 resolutions that you could make for your business, setting your company up for future success and profitability. Resolutions like:
- Learning to delegate more regularly and/or more effectively
- Managing your cash flow differently
- Boosting your brand’s digital presence
- Attending training courses/learning new skills that’ll benefit your business
- Updating marketing plans to reflect latest industry trends and data
Marketing plans are particularly important in 2022, and every bit of your packaging should be seen as a marketing opportunity and a chance to make a great impression on customers – right down to your peel and stick labels.
The digital marketing space is massively oversaturated, and print marketing – including the marketing you conduct via your packaging – now often affords your company a better chance of standing out.
Plus, print marketing can help to create a stronger emotional connection with clients and customers, increasing levels of trust among your consumer base and raising the level of brand loyalty you enjoy.
Here are just a few of the biggest packaging marketing trends to take note of in 2022 as you build your strategy:
- An increased amount of eco-friendly, sustainable packaging options
- Packaging with personality, which speaks to the essence of a brand
- Interactive packaging
- Cold foil and hot foil labels (one of many labelling options offered by us here at Kingfisher)
Why Do Labels Matter as a Marketing Tool?
Having determined that yes, 2022 IS the perfect time to raise your marketing game, you might be wondering what impact labels, in particular, can have.
If you’re looking for a wealth of label expertise, you’re in the right place. Kingfisher Labels is all labels, all the time, and we’ve seen just how impactful a quality label can be over the years. Good labels will:
- Help you to build your brand
- Increase levels of brand recognition
- Attract attention to your business
- Differentiate you from your competitors
- Provide valuable information in a pleasant, trustworthy format
At Kingfisher, we’ve been producing quality labels since 1996. Our simple-yet-effective mantra since this time has been that we are going to become a major player in the self-adhesive labels market.
And we’ve achieved this, through steady and consistent business growth. Along the way, we’ve retained high levels of customer satisfaction.
We’ve been able to do so because we produce quality, we deliver reliably, we apply successfully, we’re always willing to offer our expertise and advice and we’re always ready to innovate.
If you’re ready to improve your business’s labelling in 2022, we’re the company to call. There are many pros to choosing a pro for your label printing needs, though it might seem simpler to DIY labelling solutions at home. Professional printers:
- Are more reliable
- Produce a higher and more consistent standard of quality
- Save you precious time (which you can put back into your business)
- Save you hassle and effort
- Save you money (by buying and printing in bulk using professional-grade machines)
If you’re interested in raising your company’s label game this year and you’d like to find out more about our services, please don’t hesitate to get in touch. We’d love to hear from you.