Numerous considerations are involved in designing a self-adhesive product label.
Does it look right? Will it last? Is it interesting? Is it consistent? Questions soon pile up, making it challenging to balance priorities and tick every box. Then, unsurprisingly, mistakes get made.
Having been in the industry for decades, we at Kingfisher Labels have seen (and helped rectify) our fair share of product packaging errors. As such, we’re primed to help. For your attention and avoidance, here are nine mistakes you might make with your labelling…
1. Legal problems
A label that won’t land you in legal hot water may seem like an obvious and crucial starting point – but that doesn’t mean, in our experience, that it always is.
There are legal requirements applied to specific labels (for instance, all prepackaged food labels must contain appropriate best-before/use-by date labelling) and potential legal ramifications attached to incorrectly licensed image or font usage.
2. Misaligned branding
Failure to adequately consider your brand voice and target audience could lead to the creation of a label that doesn’t properly reflect your business.
Similarly, you could reduce customer satisfaction and decrease overall interest if your branding makes certain claims or representations that don’t align with the truth of your product.
3. A low-quality finish
Low-quality labels might be cheaper to come by, but there’s a reason we work with the best label printing machinery in the industry.
A fuzzy, less-than-professional finish doesn’t lend itself to standout shelf appeal, and a lack of durability will massively damage your business’s ability to attract repeat customers.
4. Label to label inconsistencies
As a follow-up to mistake three – low-quality labels may initially hold up to a cursory visual inspection, with issues only rearing their heads when you’re able to complete a batch-to-batch/run-to-run comparison.
If there’s inconsistency of design, colour, finish, material, etc. between labels, this is something your customers will pick up on.
5. Environmental impact
There’s every chance your company is working on future-proofing and reducing environmental impact – just as we are over at Kingfisher Labels!
If that’s the case, the last thing you want is to commit to an inefficient label printing run. We can accommodate a range of eco-friendly options for businesses with varying needs, and we’re always happy to brainstorm in this area.
6. Design and functionality issues
Oversight in the design phase can lead to two mistakes:
- An overcomplicated design that’s crowded, busy and dense or an oversimplified design that doesn’t convey essential information or possess any unique consumer appeal.
- A label that isn’t fit for purpose, doesn’t adhere correctly, or doesn’t function correctly (e.g., barcodes and QRs that don’t scan).
Design your perfect self-adhesive labels with Kingfisher
The right self-adhesive labelling solutions will drive custom, boost shelf appeal and elevate your commercial success. So, why not sidestep all the traps listed above and partner with Kingfisher on your next batch of product labels?
From peel and reveals to glittering metallics, our expertise encompasses a diverse range of options – and we’re always happy to collaborate or try out new methods to meet client needs.
Get in touch to start the conversation about your labelling requirements.
(Important note for new and existing customers: We’ll be closed for Christmas from Friday, 20th December until Thursday, 2nd January.)